Results Not Typical

Last Sunday I saw a full-page advertisement in the Dallas Morning news. The ad was on behalf of a hypnotherapy clinic promoting hypnosis as a remedy for overeating and obesity. They showed before and after photographs - demonstrating significant weight reductions. Very impressive! However, in tiny print at the bottom of the page it said: "The results depicted are not typical". So why are they showing results that are not typical? Obviously, the typical results are not very good. Next on TV I see ads for "Slim-Quick" - also featuring before and after pictures demonstrating mahor weight loss. The people in the photos always look slender, toned as well as gorgeous/handsome. Once again at the bottom of the screen in the smallest print possible it says "Results not typical; your results may vary; also must follow the exerciser plan accompanying the product'. So these commercials are misleading and deceptive. Such is the way of Madison Avenue.

So what about our products - The Chi Machine and The HotHouse? The FDA limits what can be said in terms of testimonials or health claims. However, if we could say what we wanted, what would we say in our commercials or ads?

I would show and tell about my patient Sandra Knight (name changed), how she and her husband can to my office two months ago for eye examinations. Both have diabetes. While waiting for the eye drops to dilate their pupils, I let them try The Chi Machine and The HotHouse. After their session neither of them said very much about their experience. The next morning they were waiting at my office door when we opened the doors; they said "We pray you have a Chi Machine in stock for us to buy". They were delighted to learn that I had a machine for them and left with it. Two weeks later Sandra returned to report her experience with The Chi Machine and she wrote down her testimonial.

"I would recommend The Chi Machine in a heartbeat! For five months I had been in constant pain in my lower back. I have had this problem for 25 years off and on but it was finally getting serious. After spending just 10 minutes on the machine I had 5 or 6 hours pain free. The next day I bought one and I wouldn't give it back if I got a double refund. Its only been 13 days since I purchased my Chi Machine and I have not had any significant back pain during that time. If the muscles start feeling a little tight, I use the machine right away and I am fine. I have also lost 10 pounds and my feet have stopped swelling. I have type 2 diabetes and poor circulation was causing my feet to swell anytime I stood or walked for more than 15 or 20 minutes. That problem seems to be a thing of the past." (written by Sandra Knight).

I have numerous other incredible patient accounts of the benefits of the Chi Machine and The HotHouse, and I know that every distributor also has amazing testimonials. We all know what these machines can do and we are excited to offer them to improve health and well being.

So if we ran ads or television commercials, at the bottom - in very large print - we could proudly proclaim "Results are typical!"

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